How to Clean Your Electricity

Sari Cicurel: “So I’m excited! I have B.D. Erickson with me today on PR Weekly. Spanning two decades in high-pressure leadership roles, B.D. has been recognized multiple times for building winning teams, creating an outstanding corporate culture and having a massive impact on company wide growth. Currently running the country’s leading clean power manufacturing facility and Montana’s most proficient solar company. B.D. possess a proven track record of sustaining high-level team buy-in, not simply surviving but thriving in the high-pressure environment of advanced American technology manufacturing. SO welcome, thanks for joining me this week on PR Weekly! I said we’re going to get to the most important, probably the most important question of the day in a minute, which is doing my research which I like to do, we’re going to talk about what is dirty electricity because it is all over your website. But first, I read this really fun brief paragraph that does not sum up your life by any means. So, who’s B.D. Erickson?”

B.D. Erickson: “You know, the older I get the more I realize the less I know. And the fewer often times things aren’t as they appear. We have our view and we have our ears, and so we see the world or even a traffic accident through their system. And as you grow, you know that other opinions or something aren’t necessarily wrong, they saw it from a different angle, that experience was different for them. So, I’m a traveler on a journey that wants to be enlightened because I want to be the best version of myself that I can, and I’m in a leadership role, and one of the things that has discouraged me in the past as a speaker for a lot of companies, I saw these amazing companies and these amazing teams, but the people at the very top, sometimes with the money, kind of lose sight of who they are or because of the attention or the glamour would lose their way, and it wasn’t long after the people that were following them saw the cracks in the armor, failed to believe in the leadership and the dream, and that was the end of the company. And so I want to take everything that I’ve learned on this journey and be grateful for the massive success that I’ve had, but my God and my family and the health of the people around me and love, those are the things that motivate me, I’m not motivated by money, I’m motivated by love, and I know that money comes and goes, I worked for a hedge fund in ’07. It comes and it goes, you know? Often times out of your control. But the people that you keep close, they don’t. And as life ebbs and flows, we want to be happy. How do you be happy? You want peace in your heart, you want to be content, you want to feel safe. So I try very hard to keep my vision boards and my goal list up-to-date and focus on those things, and then I believe if I serve, if I play big, that the money will come. It’s a result of the other. You know, you’re not going to make money to be happy, that’s going to screw you up. You got a drug problem? Throw some money at that! You’re a gambler? Throw some money at that! No, money makes it harder. So, instead, having the goals for the type of person that I want to be and the impact that I want to be, the way I want to run my company, the products that we deliver, the service that we deliver if we play full out, and the money will come. So, that’s my belief system on that and that’s how I take action.”

Sari: And I think it’s really true. I think the most successful people, you feel that and they don’t define their success by the dollars in their bank account. And the truth of the matter is is what’s nice about that is that chances are they have that, but their success really comes from the passion they have for what they do, their belief system, their core values. It so happens, the truth is is that they have garnered success because of how they deliver their message, what their life’s work is and how they deliver it. And I told you when we were off a minute, I wanted to talk a little bit about that you worked with Tony Robbins and his organization. I’m an admirer of his messaging because I think it’s powerful, impactful and it does motivate you. And I’m sure you took a lot of those leadership messaging on to where you are today because, you know, how can you not? How have you, what have you done with those messages as you’ve built your new company?”

B.D.: “It starts with the impact that it had on me. I don’t know many people that have had the impact on my life that Tony Robbins has. In my early 20’s, my girlfriend and I got pregnant, neither or us were ready for that, I had to drop out of college and get a job, I was a rock and roll producer putting on 3-day festivals, creating a life and a name for myself. At our last three day festival, it rained all three days. So it’s really hard put your tent in your car and drive to the three day rock-and-roll festival in the rain, people can’t do it! And so at the time, not being in school and not having a job, having a pregnant woman that I love but I wasn’t mature enough for that yet and then watching my business crumble, I was literally on the verge of suicide. Now admittedly looking back, youthful, emotional, it seems silly now but boy it felt real at the time. And my dad, who’s a good dad who loved me, scooped me up and we drove about three hours to Spokane, Washington where a chiropractor was putting on a Tony Robbins event. Tony Robbins wasn’t there, it was a projector on a wall and it was a screen. We watched it and we punched through a board, and I’m telling you right now, it was the most impactful, I mean I spent a decade traveling around the world with this guy, and that was the most impactful event. And the finest compliment that I’ve ever got, I had been home for about a week and my wife said: ‘I always saw someone in you. I always saw what you could be. Who you have become in the last week is better than I had imagined for you.’ It’s a compliment that I hold, to this day I still recite it to myself. So then I began to believe and know that the situation you’re in does not define you. You can do, you can be, you can have. Is it easy? No it’s not easy! It’s hard! But it’s not impossible either! If it was easy, you wouldn’t appreciate it! Because it’s the journey you go through. It’s not being buff at the end of it, it’s getting your butt to the gym at five and it’s snowy and there’s people and their beautiful and you have a tummy and you need motivation to get you there and be brave to go inside and then you gotta run on the treadmill or do whatever. So at the end of it, sure you’re fit, but that’s not it, it’s all you had to do to get there that makes it there. So I tell my people all the time, no it’s not easy and it’s not impossible either, it’s who you become and all that it takes to get there, that’s where you become a bigger better person. So I had to use all of that. I was working at a hedge fund, I was overpaid, I lived in Hawaii, my life was great, and then it crumbled for me. So in ’05, my beautiful wife was killed in an auto accident by a drunk driver, in 2006 I broke my neck surfing North Shore of Oahu, in 2007 I was working for a hedge fund and the economy collapsed. So I took three wicked gut shots right in a row, so now I’m a single dad with a 12 year old boy, and we were in a trance for a year. We were in a trance, we had never lived without mom. I was a child when she started dating me! Sure I was 19 but I was a kid, right? But now my son is 12 and he had been our whole world. So I really had to put into practice at high level what I had learned, and yes I went through Mastery University and Leadership Academy with Tony Robbins. I was a leadership person, I traveled the world, it was a great life but my world changed. So we moved to Missoula, Montana where we could be by her parents to help with him and my parents to help with him. I needed help, you know? I needed…”

Sari: “But I love how right there what you just said, what you were mature enough to know, that’s the first stop right there. I needed help. You know, like, I do want people to hear that whatever people are going though. You know, raise your hand if you need help because no matter what, that’s always the first step in anything. So, and I didn’t mean to interrupt you, but I commend you for everything that you’re going through, but as much as you were in the trance, and I’m glad you’re telling this story because I said, you know, that I didn’t want to do that pre-canned intro to your story. You said I need help, and that’s brave, that’s honest, and you’ve got to give yourself a whole lot more credit then you just did. Because you moved to where you are today and you are doing something so incredible, and over the weekend I spent quite a bit of time doing research on your website. I’ll be honest, I don’t want to say I was confused but I thought to myself boy I don’t know a lot. This is going to be a fun podcast for me because I always say is one of the best parts of being a publicist is when I get a new client or when I meet someone, I get to learn a little bit about, you know, something new and I was just reading and I was like boy I don’t know anything about this. And so I thought, you know, this would be fun because I guarantee a lot of people will not know or understand, maybe initially, what you do. So you know, I do have to say that’s a really bad introduction because people are going to stay tuned now because I want you to talk about the name of your company, the acronym, and what it is that you do. I don’t think I’ve ever met anyone who does what you do.”

B.D.: “You know, from the seeds of great adversity, from great adversity comes equal or greater opportunity, right? So I broke my neck, met a man, my doctor was also an Air Force Colonel, great guy. He and I are golfing, you know, my rehab, he’s helping me get better, he introduced me to a man who’s a really great engineer and inventor but a terrible business man. He felt that I was a good business man so maybe we could help each other, and he made a really high quality lightbulb that he didn’t have a market for in the US because it was really expensive. So we started selling it in the Middle East and had great success. Well, this is during my transition time, I’ve got a broken neck and I’m healing, my son and I, you know, we need help. It is hard to be vulnerable, you’re right, it’s hard to be vulnerable, especially for a man. We have a lot of rules on vulnerability in our culture as being weak right? I needed the help! So we moved to Montana and we had been in our house for a week and I realized through our backyard are the biggest power lines you’ve ever seen! I can’t believe I missed them! I went there, I bought the house, it fit, and it’s got the biggest power lines we’ve ever seen. So my son had not missed a day of school in the last two years, he never had a B, my wife was an excellent mom. His first year in Montana was great, it was, I spoiled him a little bit, he was student of the month, didn’t miss a day of school, A-student. The next year? He’s sick, he doesn’t feel good, his grades are down, I think it’s me, I’m failing him and I’m failing my wife, she’s not here and I’m failing the family, I’m a driven rascal, I was very hard on myself, and in transition it got worse. Now he is anxious over things that are not real to us but are real to him, that’s the thing about mental illness, even though it wasn’t real to us, it was very real to him. Sleep alludes him now, he’s got terrible anxiety, terrible self-talk, and his mental health deteriorated really fast. I thought it was my parenting or the loss of mom or a combination of all of that. So I began to research why the light we sold was so good and what made it good and what made it different and special and expensive, and the effects of living near high-tension power lines. It has been proven beyond contestation that this magnetic and electromagnetic fields are damaging to the biological. You’ve got to be careful with the FDA, but here’s what I get to say: Dairy cows. Dairy is a trillion dollar industry. It’s ice cream, it’s yogurt, it’s milk, it’s butter, it’s sour cream, it’s cream cheese, Velveta, you name it! It’s a huge industry and it’s all documented that the size, quality, production, taste of the milk is all definitively effected by dirty electricity. Greenhouses, grows, strawberries, pineapples, if you grow these things, we actually have pictures of them growing towards the light or the nutrition or the water and away from the dirty electricity. So without saying bad for humans, it’s been proven beyond reasonable contestation that it’s bad for the biological. Why? I’m not a cow or grass, but I am biological! I’m tissue! So I went down this road of ‘oh my goodness, something is hurting my child’, if it’s affecting other families it’s affecting mine, I’m going to save my kid or I’m going to die trying. So I built a team of engineers, I had a couple of bucks, I was a successful young man and we set out to define what dirty electricity is, find what parts of it are harmful, and is there a way that we can still live in an electrified world and have health? Dirty electricity is electricity that has been distorted. What happens, when I was a kid I would get home from school and watch Gilligan’s Island and then I would watch Carol Burnett and then the Atlanta Braves came on because it was TBS, that was one of my channels. My mom would vacuum at around five because my father was coming home from work, my mom would vacuum and it would put lines in the TV. So I would jump up and mess with the rabbit ears because that’s how you got a clean picture in the 70’s, right, was the ears. I know now what was happening was reasonably clean power was coming in on the electrical line and the motor in my mom’s vacuum cleaner was distorting that, creating dirty electricity, and that dirty electricity was what was effecting the TV. Everyone has heard their sister’s blow dryer on their radio, it’s a real thing, I mean, we experience it all the time. Hand radio operators get what’s called interference, when two lines start to talk. Audio files, you hear that click or tick in the speakers, they don’t like that. Sometimes your phone charges hot, it hasn’t charged hot the last 12 times I’ve charged it, why is it hot now? We’ve experienced it! The back of your fridge is hot, it’s making cold but it’s hot, what’s going on?! It’s real, it’s measurable and it’s bad for you. So what we tried to do was identify the sources, identify how to clean it, and specifically, identify which parts were harmful to the biological.”